South Korean boy band, BTS, has made history yet again by winning the 'Top Social Artist' award for four consecutive years at the 2021 Billboard Music Awards. The group, often referred to as BTS or the Bangtan Boys, accepted the award in Seoul, South Korea, where their management company, Big Hit Entertainment, is based.BTS beat out other popular artists such as Ariana Grande, BLACKPINK, and Seventeen to snag the Top Social Artist title. The group has a massive global fan base, known as the ARMY, who have fervently supported their music and their message of hope and love.Big Hit Entertainment, founded in 2005 by producer Bang Si-hyuk, has played an integral role in BTS's commercial success. The company, now known as HYBE, was recently listed on the Korean stock market, boosting its value to over $8.5 billion. HYBE oversees various subsidiaries, including Big Hit Music (BTS's record label), BELIFT LAB (a joint venture with CJ ENM that manages other K-pop acts), and Source Music (which manages the girl group GFRIEND). The company also acquired Pledis Entertainment, the home of Seventeen and NU'EST, adding further firepower to its K-pop arsenal.BTS's success has also translated into endorsements and brand partnerships with companies such as Coca-Cola, Samsung, and Hyundai. The group's music videos have amassed billions of views on YouTube, and their concerts have sold out stadiums across the globe.Apart from their music, BTS is also known for their philanthropy and involvement in social causes. In 2018, they launched the "Love Myself" campaign in collaboration with UNICEF, encouraging fans to donate towards ending violence and neglect against children. The group has also donated millions of dollars towards COVID-19 relief efforts and Black Lives Matter organizations.BTS's continued dominance in the music industry shows no signs of slowing down. Their latest album, "BE," debuted at number one on the Billboard 200 chart, making them the first K-pop act to achieve this feat twice. The group has also announced their upcoming world tour, which will kick off in Los Angeles in November 2021.The ARMY, who have been eagerly anticipating the group's return to the stage, are sure to show up in full force to support their idols. BTS's impact on the music industry and their fans is undeniable, cementing their place as global superstars.Even beyond the music industry, the success of BTS has spurred greater interest in Korean culture, fueling the growth of K-pop and Korean dramas. As the world continues to navigate the COVID-19 pandemic, BTS's music and message of hope have provided comfort and inspiration to fans worldwide.BTS has become a cultural phenomenon, and their success is a testament to the hard work and dedication of the group and their management company. As they continue to break records and push boundaries, it's clear that BTS will remain at the forefront of the music industry for years to come.
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